#3 Convey a Brand that is True to Your Association
The branding and design of your association’s website directly contributes to a visitor’s overall impression. Professionally designed websites with a clean and appealing design successfully catch the viewer’s eye and provide a clear idea of your association’s key messaging. When an association is consistent with branding, it provides the audience with an integrated and memorable brand experience that encourages them to return.
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Tip #4: Ensure Functionality and Usability
In order to provide a simple and easy website to navigate, conduct an in-depth site review as if you are a new visitor. Pay attention to the navigation streams that make the most sense and those that do not. Also, make sure your website has all the features a visitor would need. Is there a clear form for subscribing to an email newsletter or your association’s blog? Is your contact information easily accessible? Do you allow access for social sharing and further interaction with your association? In addition, it is vital to ensure that your website is not only accessible from multiple browsers, but also mobile-friendly. This makes certain that your website is available from any device at any time.
Next: Content is King