At Engage, we believe that great software isn’t just built, it’s refined. One of the key practices in our workflow is the retrospective, a dedicated time for teams to reflect on what worked, what didn’t, and how to improve. But what exactly is a retrospective, and why does it matter to our teams and clients?

A business’s website is more than just an online presence, it’s a critical driver of growth, customer engagement, and brand reputation. Yet, many organizations overlook a vital component of their digital strategy: accessibility. An accessible website ensures that all users, including those with visual, auditory, cognitive, or motor impairments, can perceive, understand, navigate, and interact with online content. Often viewed merely as a legal requirement, accessibility should instead be embraced as a strategic advantage that enhances inclusivity, expands audience reach, and strengthens overall impact.

Creating successful tech products is about ensuring great ideas align with real user needs. By grounding decisions in data and user insights, businesses can build products that people actually want to use– leading to higher adoption, stronger customer loyalty, and better business outcomes. Research-driven design ensures product market fit, enhances user experience, and encourages adoption. It also saves time and budget in the long term and builds brand loyalty. Understanding your goals and the problem you are trying to solve will help you choose the right research methods at each stage of development.