A business’s website is more than just an online presence, it’s a critical driver of growth, customer engagement, and brand reputation. Yet, many organizations overlook a vital component of their digital strategy: accessibility. An accessible website ensures that all users, including those with visual, auditory, cognitive, or motor impairments, can perceive, understand, navigate, and interact with online content. Often viewed merely as a legal requirement, accessibility should instead be embraced as a strategic advantage that enhances inclusivity, expands audience reach, and strengthens overall impact.

Creating successful tech products is about ensuring great ideas align with real user needs. By grounding decisions in data and user insights, businesses can build products that people actually want to use– leading to higher adoption, stronger customer loyalty, and better business outcomes. Research-driven design ensures product market fit, enhances user experience, and encourages adoption. It also saves time and budget in the long term and builds brand loyalty. Understanding your goals and the problem you are trying to solve will help you choose the right research methods at each stage of development.

DevOps is an approach to creating software which works to reduce the gap between coding and deploying, allowing the same team which created the code to deploy and monitor the application, generally through automating much of that deployment and monitoring process. In order to achieve the strong outcomes associated with teams practicing DevOps, the DORA Core model highlights building capabilities in the following categories: Climate of Learning, Fast Flow, and Fast Feedback.