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Engage Equips the American Financial Services Association (AFSA) with Content-Rich, User-Friendly Website

Newly redesigned, responsive website providing AFSA members with easy access to vital resources and a better overall user experience (UX)


ST. LOUIS – March 7, 2016 – Engage, experts in the design and development of web and mobile solutions for enterprises, announces the launch of a new, content-rich, user-friendly website for the American Financial Services Association (AFSA), the primary trade association for the consumer credit industry. The newly redesigned, responsive website is helping AFSA provide members with easy access to vital industry resources and a better overall user experience (UX).


Serving a membership base consisting of 400 financial services companies whose employees rely on the association for the latest legislative and regulatory news and information, AFSA required a website with a greater form and function for ensuring that members could easily find this critically important information. In redesigning AFSA’s website, Engage highlighted these resources (such as AFSA’s legislative tracking system and Buyer’s Guide) and added dynamically generated content. With improved access to resources, a more intuitive site architecture and streamlined navigation pattern, users can now more quickly find the information they are looking for – even from a mobile device – while enjoying a bright, new look and feel.


Notably, Engage built the site on the flexible DNN content management system (CMS), Evoq™ Content. With Evoq, AFSA staff members are able to update content for multiple pages in a single location without the need for HTML knowledge. Engage also provided AFSA with a style guide and detailed instructions to help the organization ensure branding consistency and to save time managing the site in house.


Dan Bucherer, communications manager, AFSA, said, “Although our goals were clear – to provide an easy-to-use, content-rich website to our membership – we relied heavily on Engage for guidance and expertise throughout this project. By working with them in partnership, we successfully launched a website that will serve our association and our members well into the future. Already, we have seen an uptick in page views and have received nothing but positive feedback from our membership base.”


Lastly, Engage integrated the site with new association management software (AMS), connecting AFSA’s member database to the website. This allows AFSA members to easily update and edit their personal profiles, renew memberships and more upon login.


To view the new AFSA website, visit: www.afsaonline.org.  


About AFSA

Based in Washington, D.C., AFSA (www.afsaonline.org) is the national trade association for the consumer credit industry, protecting access to credit and consumer choice. Its 400 members include consumer and commercial finance companies, auto finance/leasing companies, mortgage lenders, credit card issuers, industrial banks and industry partners.


About Engage

Engage is a full-service design and development firm whose experts create custom, high-quality web and mobile solutions for enterprises. Founded in 1999, Engage leverages the flexibility and scalability of the DNN-powered Evoq™ Content and Social management solutions to help businesses turn their ideas into elegantly crafted, professional websites. The DNN Platform is a well-established content management system (CMS) native to Microsoft .NET. Whether working directly with medium and large organizations, including franchises, nonprofits and associations, or collaborating with an agency, Engage positions its clients for success. Headquartered in St. Louis, Engage is both a DNN Certified Partner and a Microsoft Partner. To learn more, visit www.engagesoftware.com.

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