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Children and Adults with Attention-Deficit/Hyperactivity Disorder


CHADD (Children and Adults with Attention-Deficit/Hyperactivity Disorder) is the nation’s leading non-profit organization for providing education, advocacy and support to individuals with ADHD and their families. CHADD has over 16,000 members in 200 local chapters throughout the U.S. CHADD approached Engage with a question about our DNN training programs, but after a long and thoughtful conversation, wound up with a long-term development partner. CHADD needed to relaunch their aging website, which had become too cumbersome and dated for its members to use effectively.

After reviewing CHADD's current site and reviewing the organization's goals, Engage went to work laying down a process for approaching the project focusing on user experience and integration with their chosen AMS to solve the outdated site's problems. The main goal remained the same though - focus on giving CHADD readership improved navigation, well-organized content, while maintaining CHADD's status as the number 1 leader in ADHD advocacy and education.



Advise and Prioritize

The discovery process with CHADD was a crucial step in identifying the best strategy for reworking their site. Through working with CHADD on their site and organization goals, we were able to start to break down all the information that CHADD provided to their users and identify areas of the site where users were potentially lost or confused. There was also a very strong marketing need for CHADD to promote not just their status as advocates, but promote and encourage membership, which truly opened up resources to their users nationwide.

Led by Engage Creative Director, Anthony Overkamp, the CHADD sprint team undertook a content strategy effort and together identified an approach that organized key articles under two audience-centric silos: Adults with ADHD and Parents & Caregivers of Children with ADHD. We created two information funnels directing these audiences to the content most likely to suit their needs. This gave the site more focus and helped to facilitate navigation patterns that we would reproduce throughout the site for a clean and intuitive user experience.

Membership features and benefits were also brought front and center throughout the site, complete with promotional roadblocks to member-only articles. The user is exposed to membership promos until he or she logs in as a member, leveraging DNN permissions. Engage worked to give users a preview of the content that is available, but full access was dependent on becoming a member of CHADD.

Key Goals

  • promote and encourage membership
  • highlight local, educational, and professional resources
  • empower CHADD content editors to keep content fresh
  • clean, instinctual, UX-focused design that reduces distractions


User-Focused Design

With an entirely new navigation in place, users were given greater opportunity to find the information they need. Enhancing these points of view, we used color and design patterns to give the user visual cues as to what kind of content they are exploring. This allowed users to either dig deeper into the area of focus they are on or alert them that they are crossing over into another area of interest.

The design color choices, typography, and layout was also overhauled with keen attention to keeping the overall feel of the site calm and accessible. We wanted to keep the users focus in mind and eliminate as many distractions as possible in order to really enhance and support the content that is provided. Any related content that appears on the page was treated as relevant only, removing distracting, unrelated content when necessary.


  • audience-centric marketing and promotion
  • clean and appeasing user experience
  • streamlined, distraction-free content design
  • intuitive and predictable navigation patterns


AMS Integration

Engage took advantage of CHADD's chosen AMS, Protech, and took every opportunity to extend it building many custom uses for the site's needs. One of the most exciting features was a resource directory to bring users' information from three sources; Local CHADD chapters, Teachers (Parents to Parents), and ADHD professionals. Under the guidance of Engage Lead Software Architect, Brian Dukes, Engage developed a custom solution that brought together these three disparate components into one resource search tool (which in turn is powered on the back-end by CHADD's CRM tool).

Engage also developed an online reporting solution to assist in keeping the site's content fresh. Article authors set a date for each article to expire, a report then notifies the site's editors which articles are set to expire in the near term, and gives the editors the opportunity to refresh or remove out-dated content. This was a big win for CHADD content editors, giving them an easier way to make sure their content is always relevant and current.


  • Custom Search Tool
  • Online Store and Catalog
  • Shopping Cart
  • Numerous Registration Controls
  • Events
  • Online Reporting


Portrait of Chris Marfia
Chris Marfia Developer
Portrait of Brian Dukes
Brian Dukes Chief Technology Officer
Portrait of Alex Garcini
Alex Garcini Senior Front-End Developer
Portrait of Anthony Overkamp
Anthony Overkamp Creative Director
Portrait of Kevin O'Brien
Kevin O'Brien Project Manager
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