News

For those of you who had seen it appeared on Engage Modules site last year and was removed, it's now time to revisit the "Skins" page and find out about our current and upcoming commercial (also free will be introduced in the near future) DotNetNuke skins. Last week , we introduced our very first DotNetNuke commercial skin to public called Engage: ADAPTIVE.

If you recall the basic marketing principles in college when you’re taking “Marketing 101”, two of the elements that contribute to the success of your products are making it easy to use/operate and writing the best user manual.

Okay, those of us who use Microsoft Exchange and Outlook to send email probably enjoy most of the features, including managing contacts, integrating our calendars with other Exchange users and Outlook’s ease of use in managing our calendar events and reminders. So why shouldn’t we use Outlook to send our corporate email newsletters and announcements? In this article, I’ll tell you what you’re missing by using Outlook and not using email software or relying on an email service provider.

Who is to say that one of the giants in sport business does not need more brand attention? A local advertising agency, Schupp Co in St. Louis has helped Cardinals with a great caper kicking off the 2006 Season – Redbird heist.

According to BtoBOnline.com, email read and click rates have dropped considerably (22% and 21% respectively) during the 4th Quarter of 2005 compared to 2004, while volume has risen 50%. 

Add another item to the list of things you should try in your email newsletter.  B-to-B Online says you should deliver podcasts to your email newsletter audience. David A. Fish explains in this article why this technology is useful and relevant from your newsletters. If you don't know what podcasting is: Catch up at wikipedia.

Dan Klein and I had a lot of fun speaking about Effective Email Marketing to the Association of Lutheran Development Executives. Thanks to those who attended. What speech about integrated marketing wouldn't be complete without asking for feedback? We do that here (click for download).