For most associations and non-profits, your website is an essential tool for managing, connecting, and communicating with your members, and it is often the first point of contact for those first discovering your organization. Crucial to establishing a positive first impression and maintaining ongoing relationships, your website must provide a user-friendly, engaging platform for readers to communicate and learn. If you are looking to design a new website or update your existing one, be sure to include targeted questions in your request for proposal (RFP) that will connect you with the best fit for your organization. One of the first and most crucial factors to consider for project success is a potential agency’s proven industry expertise.