Investing in UX design is investing in your user base. Here are seven benefits of user experience design that can directly affect your project’s bottom-line and have your customers coming back for more.

The importance of culture is sometimes hard to explain, especially when you’re small; but it becomes quite obvious once you start to grow. Culture can change quickly; it only takes a few team members that do not fit the model to create a cultural change that quickly spreads. Culture has to be nurtured, and as a team we need to be relentless about hiring designers and developers that strengthen our culture and avoid those that don’t. Take a look at a few characteristics of people we look for at Engage and why:

Providing a better user experience (UX) is not just about making the site speedy or visually appealing – it is about making the site more enjoyable to use in order to drive conversations with consumers and promote your brand. As we begin a new year, many of the web design and development trends we see revolve around UX – from more effectively curating content, to making interactions clear and accessible to sprinkling in subtle animations. In no particular order, here are the top trends for 2016.