If you're like me, and get most current events via your Twitter feed or have spent some time looking up hilarious memes on Google Images, then you’ve experienced infinite scrolling—a web design technique in which content continually loads as a user scrolls down the page. Infinite scrolling is most commonly utilized on social networking sites such as Twitter and Tumblr, and websites like ESPN.com, where the ability to quickly scan information is a major component of the user experience.

Nothing is more frustrating than trying to read a company’s Web site on your phone and having to scroll up and down, zoom in and out, and strain your eyes until you find the right information–especially when you’re in a hurry.

Mobile First Responsive Web Design is a combination of philosophies and strategies that focus first on mobile devices, as well as user accessibility when creating a design. Websites and digital applications are getting more and more complex, and with that change, designers need to create experiences that work across the entire array of digital devices out there in the wild.