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Millennial Engagement Strategies for Associations


For association website management practitioners, user experience (or UX) is the crossroads of design, functionality, and site visitor interaction. It’s not just about striking images or clear navigation. It’s the takeaway “feeling” a person has after visiting and using your website. It's psychological and physical.

Watch on-demand for free

Engage is pleased to offer Millennial Engagement Strategies for Associations webinar on demand. Learn from marketing researcher and consultant Gail Straus on the unique attributes of Millennials and how those attributes affect association member engagement, marketing and branding efforts.

Watch to learn:

  • Millennial work-life characteristics
  • Engagement strategies
  • Branding implications
  • Communications implications

Who should watch? If you manage, collaborate on or direct association membership strategies, you will benefit greatly from attending Millennial Engagement Strategies.

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Meet your speakers:

Gail Straus

Danielle Cooley

Gail Straus is a 40-year specialist in developing audience strategies and brand platforms for non-profit organizations, higher education and service-oriented businesses nationwide. In addition to founding GKS Consulting in 2005, Gail has served as Director of Research for Magnani Continuum Marketing, Senior Vice President at Lipman Hearne, Dean for Enrollment Management and Director of Marketing at National-Louis University/National College of Education.

Jason Stone

Jason Stone

Jason Stone is Engage's Vice President of Sales and Marketing. He is a veteran Internet marketer, whose previous business ownership experience gives him valuable, client-side perspective. 

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