New Website with CRM and Association Management Software (AMS)
In the summer of 2019, Engage launched the new, public-facing website at STLbluesalumni.com. The new site is integrated with a CRM backend system for data collection and email marketing, allowing the Alumni staff to receive donation and appearance requests via online forms and have that information readily available to them in one system as opposed to trying to keep up with emails, phone calls, and in-person requests. Throughout 2020, the Alumni Board leveraged the site to promote events such as 50/50 raffles, Mardi Gras, Fantasy Camp, and more while using their other new tools for email marketing and event registration. By utilizing the new systems, the site's traffic has seen a steady increase and Blues Alumni fans know where to go for all things Alumni related.