New Website with CRM and Association Management Software (AMS)
Engage has launched the new, public-facing website at STLbluesalumni.com. The new site is integrated with a CRM backend system for data collection and email marketing, allowing the Alumni staff to receive donation and appearance requests via online forms and have that information readily available to them in one system as opposed to trying to keep up with emails, phone calls, and in-person requests. In 2020, the Engage team will continue to add in functionality leveraging the tools of Engage AMS (association management software). With Engage AMS, the website will serve as the single source of information and registration for events, corporate sponsorships, and exclusive content for "members" of the site.