Following the Data

Data first. Leveraging Google Analytics and Lucky Orange, we learned that search was the main action on the site. Most users would go directly to the search box in the upper righthand corner to search specifically for the product they were looking for. With that in mind, our design put search front and center. Instead of the usual hero banner, the search box is the banner followed by graphic cards that lead the user into the product categories.

Client Needs. As a medical supplier, Beekley has to follow strict guidelines for the display of their product information. Their previous tool was outdated and cumbersome. To keep it simple, we built the new editing experience around the mega-menu and connected it to the Product Safety Info and Resource Library.

A more intuitive, user-friendly site. A better backend system for editing product pages.

Each item in the mega-menu is a product category; therefore, our tool is the Category Admin. By clicking into each category, an administrator can see the sub-menu items and dive further in or can edit whichever category page they are on. Inside the page editor, the system is smart enough to know whether or not the page has children. If it has children, it will display that specific content. If it does not have children, it will display page detail level content. Editors can decide which content sections to turn on and each section has design styles that are automatically applied and only a few design options that an editor can define. Thus, keeping content displayed in a consistent manner.

Full Quote

"Engage upgraded our DNN CMS so that it is a more intuitive experience for structuring, building out and managing web pages while adhering to our brand standards. The new site provides the level of control we were seeking in place of our former site. We are better equipped with the right tools at our finger tips to scale up.

We set out to increase organic search by leading each page with rich content in storytelling format. We then pulled in the product specifications, and call to action for samples, pricing and add to cart from our previous site efforts - but in a more visually pleasing manner.

I am happy to say we are seeing an increase in online sales and inbound leads, with organic growth playing a significant role in what we are seeing. Engage has been a great team to partner with, and one who we continue to partner with for ongoing services." - Christine LeBlanc-Payne, Senior Manager of Digital Design