Redbird Heist? Or Good Guerilla Marketing? Who is to say that one of the giants in sport business does not need more brand attention? A local advertising agency, Schupp Co in St. Louis has helped Cardinals with a great caper kicking off the 2006 Season – Redbird heist.
Email read and click rates drop considerably in fourth quarter According to BtoBOnline.com, email read and click rates have dropped considerably (22% and 21% respectively) during the 4th Quarter of 2005 compared to 2004, while volume has risen 50%.
Podcasting for B2B Newsletters Add another item to the list of things you should try in your email newsletter. B-to-B Online says you should deliver podcasts to your email newsletter audience. David A. Fish explains in this article why this technology is useful and relevant from your newsletters. If you don't know what podcasting is: Catch up at wikipedia.
ALDE Presentation Download Dan Klein and I had a lot of fun speaking about Effective Email Marketing to the Association of Lutheran Development Executives. Thanks to those who attended. What speech about integrated marketing wouldn't be complete without asking for feedback? We do that here (click for download).