Engage on Facebook Engage on Twitter Engage on LinkedIn Engage on GitHub components notes mobile card heart 2 infinite mirror 2 pricing support

3000+ True Value Stores Leverage Corporate Content and an Easy-to-Use Interface to Build Custom Websites

By Dave Gambino

True Value Company, one of the world's largest retailer-owned hardware cooperatives, has built an agile business platform for its network of thousands of individual stores using DotNetNuke® as a foundation. Leveraging DotNetNuke and an easy-to-use site management front-end built custom by Engage Software, each local store owner can instantly provision and update a customized website tailored to meet the needs of that store, while taking advantage of national marketing efforts and content. More than 3,000 individual store websites are now running on a single instance of DotNetNuke, making the job of coordinating branding, product information, seasonal content and marketing promotions simple and effective for True Value's central marketing team.

The True Value site network, its custom templates, and a standard store interface was built, deployed and is maintained by St. Louis-based Engage Software. Engage specializes in commercial implementations of DotNetNuke, and was able to deliver True Value's site infrastructure in a matter of months using the DotNetNuke platform.

"We selected DotNetNuke because it was cost effective and powerful," said Rosalee Hermens, Chief Information Officer at True Value. "With DNN, we were able to use a proven open source framework while maintaining our upgrade path. The solution scales to meet our needs and now allows us to host over 3,000 sites on a single server. Finally, the solution enables our site owners to manage their own store site while incorporating approved True Value content. This gives them ultimate flexibility while we can maintain the corporate brand."

True Value adds agility to their marketing, promotions and branding as it relies on DotNetNuke to disseminate important content to its network of stores, launch seasonal promotions, respond to market dynamics, or update product information globally. With DotNetNuke, the True Value corporate marketing team and hardware store owners use a "zero learning curve" web interface built by Engage. This powerful interface enables non-technical business owners to easily leverage corporate resources and content. The site building wizard allows for rapid site changes and provides store owners with the flexibility to easily deliver product or promotion information to customers. Corporate content is quickly published by the corporate team, and is then painlessly shared across the system. Each of the 3,000+ sites operates seamlessly with both corporate-generated and locally-generated content.

"True Value has embraced the web as a resource to help store owners respond effectively to changing market dynamics with content and information that drives revenue and business results," said Rich Campbell, President of Engage Software. "With a powerful web development environment, we can help companies of all sizes achieve their goals online."

The True Value site network was built originally on the free Community Edition version of DotNetNuke, which scaled to more than 1,000 store sites running on a single instance of the platform. In 2011, the network switched to the high performance DotNetNuke Professional Edition to take advantage of data and page caching functionality, which will enable the network of sites to scale to thousands of sites.

"The innovative True Value model empowers local store owners while at the same time ensuring consistency and economies of scale for the co-operative globally," said Richard Dumas, Senior Director of Product Marketing at DotNetNuke. "This is a great example of how organizations can leverage our open source model to build remarkable commercial-grade infrastructure. The True Value implementation is a great example of how companies can leverage DotNetNuke to deliver more predictable, manageable business results."

About DotNetNuke Corp. DotNetNuke software is used by developers, designers and business people to quickly build and easily maintain websites of all kinds. We are the number one Web content management solution and adaptive web solution in the Microsoft ecosystem -- more than 700,000 websites have been deployed worldwide using our products. Our online store speeds up this process by offering more than 10,000 apps and add-ons that quickly and easily extend our product. Thousands of organizations like True Value, Bose, Cornell University, Glacier Water, Dannon, Delphi, USAA, NASCAR, Northern Health, and the City of Denver have leveraged DNN to deploy highly engaging business critical websites. There have been over 7 million downloads of our open source project, which fuels an active global community one million strong. The rapid growth of our commercial products resulted in DotNetNuke Corp. being named as one of the fastest growing private companies in America on the 2011 Inc. 500 list. Founded in 2006 and funded by Sierra Ventures, August Capital and Pelion Venture Partners, DotNetNuke Corp. is headquartered in San Mateo, California, with offices in Vancouver and Amsterdam.

About Engage Engage Software helps businesses turn their ideas into elegantly crafted web solutions. Founded in 1999 and headquartered in St. Louis, MO, Engage has a long and established history in software development and consulting. A Microsoft Certified Gold Partner since 2000, Engage was one of the first DotNetNuke partner companies and now holds the highest status of DotNetNuke Gold Certified Partner. Today, Engage specializes in Enterprise-level development, leveraging the scalability and flexibility of the DotNetNuke CMS framework for medium and large businesses. Engage continues to maintain a leadership role in the DNN community as an expert provider of development, skinning and implementation services.

DotNetNuke® and DNN® are registered trademarks of DNN Corp. All other registered and unregistered trademarks in this document are the sole property of their respective owners.


Planning a DNN upgrade? Download our guide