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3000+ True Value Stores Leverage Corporate Content and an Easy-to-Use Interface to Build Custom Websites

By Dave Gambino

True Value Company, one of the world's largest retailer-owned hardware cooperatives, has built an agile business platform for its network of thousands of individual stores using DotNetNuke® as a foundation. Leveraging DotNetNuke and an easy-to-use site management front-end built by Engage Software, each local store owner can instantly provision and update a customized website tailored to meet the needs of that store, while taking advantage of national marketing efforts and content. More than 3,000 individual store websites are now running on a single instance of DotNetNuke, making the job of coordinating branding, product information, seasonal content and marketing promotions simple and effective for True Value's central marketing team.

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