The importance of culture is sometimes hard to explain, especially when you’re small; but it becomes quite obvious once you start to grow. Culture can change quickly; it only takes a few team members that do not fit the model to create a cultural change that quickly spreads. Culture has to be nurtured, and as a team we need to be relentless about hiring designers and developers that strengthen our culture and avoid those that don’t. Take a look at a few characteristics of people we look for at Engage and why: