Providing a better user experience (UX) is not just about making the site speedy or visually appealing – it is about making the site more enjoyable to use in order to drive conversations with consumers and promote your brand. As we begin a new year, many of the web design and development trends we see revolve around UX – from more effectively curating content, to making interactions clear and accessible to sprinkling in subtle animations. In no particular order, here are the top trends for 2016.