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Five Layers of Building a Positive UX How do you ensure that your association’s website is providing a positive experience? The following article walks through five steps to building a site with an effective UX.

Engage Software explores using the process of Design Thinking to create an association website with a positive user experience.

When redesigning an association website, it is wise to seek user experience resources and data. User experience (or UX) is the crossroads of design, functionality, and site visitor interaction. It’s not just about striking images or clear navigation. It’s the takeaway “feeling” a person has after visiting and using your website. Its psychological and physical.

Providing a better user experience (UX) is not just about making the site speedy or visually appealing – it is about making the site more enjoyable to use in order to drive conversations with consumers and promote your brand. As we begin a new year, many of the web design and development trends we see revolve around UX – from more effectively curating content, to making interactions clear and accessible to sprinkling in subtle animations. In no particular order, here are the top trends for 2016.