Redbird Heist? Or Good Guerilla Marketing? By Rich Campbell Who is to say that one of the giants in sport business does not need more brand attention? A local advertising agency, Schupp Co in St. Louis has helped Cardinals with a great caper kicking off the 2006 Season – Redbird heist. Read Article
Email read and click rates drop considerably in fourth quarter By Rich Campbell According to BtoBOnline.com, email read and click rates have dropped considerably (22% and 21% respectively) during the 4th Quarter of 2005 compared to 2004, while volume has risen 50%. Read Article
Podcasting for B2B Newsletters By Rich Campbell Add another item to the list of things you should try in your email newsletter. B-to-B Online says you should deliver podcasts to your email newsletter audience. David A. Fish explains in this article why this technology is useful and relevant from your newsletters. If you don't know what podcasting is: Catch up at wikipedia. Read Article
Email Marketing - Best Practices By Rich Campbell The Email Sender & Provider Coalition has updated their best practice guide. This guide provides good information that reputable email providers should strive to uphold. Especially helpful is the section that discusses and defines the different opt-in options and provides tips for use of emails from "prior business relationships". Enjoy! Read Article
ALDE Presentation Download By Rich Campbell Dan Klein and I had a lot of fun speaking about Effective Email Marketing to the Association of Lutheran Development Executives. Thanks to those who attended. What speech about integrated marketing wouldn't be complete without asking for feedback? We do that here (click for download). Read Article