Email Marketing - Best Practices By Rich Campbell The Email Sender & Provider Coalition has updated their best practice guide. This guide provides good information that reputable email providers should strive to uphold. Especially helpful is the section that discusses and defines the different opt-in options and provides tips for use of emails from "prior business relationships". Enjoy! Read Article
ALDE Presentation Download By Rich Campbell Dan Klein and I had a lot of fun speaking about Effective Email Marketing to the Association of Lutheran Development Executives. Thanks to those who attended. What speech about integrated marketing wouldn't be complete without asking for feedback? We do that here (click for download). Read Article