Okay, those of us who use Microsoft Exchange and Outlook to send email probably enjoy most of the features, including managing contacts, integrating our calendars with other Exchange users and Outlook’s ease of use in managing our calendar events and reminders. So why shouldn’t we use Outlook to send our corporate email newsletters and announcements? In this article, I’ll tell you what you’re missing by using Outlook and not using email software or relying on an email service provider.

According to BtoBOnline.com, email read and click rates have dropped considerably (22% and 21% respectively) during the 4th Quarter of 2005 compared to 2004, while volume has risen 50%.