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The Business of Software

By Rich Campbell
I just finished reading Eric Sick on the Business of Software by Eric Sink, the founder of SourceGear -- makers of source control products Vault and SourceOffSite (which we use here at Engage Software). It was a great book. Very insightful, funny and inspiring. I recommend it to anyone who works for an "ISV" (Independent Software Vendor). While the author targets the "Micro-ISV," I consider Engage Software to be more of a "Mini-ISV" but the concepts still apply. The book is essentially a collection of blog posts, categorized into sections: Entrepreneurship, People, Marketing and Sales. Since each chapter is a former blog post, there is a lot of over-lap with previous chapters, giving the sense of deja-vu. But all-in-all, it's an easy read and I really enjoyed it. Read Article

Email Marketing 101 Part 2 - 10 reasons you shouldn’t use Outlook for email blasts

By Rich Campbell

Okay, those of us who use Microsoft Exchange and Outlook to send email probably enjoy most of the features, including managing contacts, integrating our calendars with other Exchange users and Outlook’s ease of use in managing our calendar events and reminders. So why shouldn’t we use Outlook to send our corporate email newsletters and announcements? In this article, I’ll tell you what you’re missing by using Outlook and not using email software or relying on an email service provider.

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