Search Engine Optimization (SEO) is a cross-functional discipline and to achieve findable websites, a variety of tactics must be employed. When building DotNetNuke (DNN) websites, optimizing your websites for findability can be exceptionally challenging. Rich, contextual content is the root of findability, but due to the nature of a content management system (CMS), content can have many disparate sources and control of your content can be unwieldy. In this article, I’ll list 12 tactics to make maintaining the fundamentals of findability in DNN easier.