Creating successful tech products is about ensuring great ideas align with real user needs. By grounding decisions in data and user insights, businesses can build products that people actually want to use– leading to higher adoption, stronger customer loyalty, and better business outcomes. Research-driven design ensures product market fit, enhances user experience, and encourages adoption. It also saves time and budget in the long term and builds brand loyalty. Understanding your goals and the problem you are trying to solve will help you choose the right research methods at each stage of development.