Human-Centered Design (HCD) is a creative approach to problem-solving that starts with understanding the people you're designing for and ends with solutions tailored to their needs. It’s more than a buzzword, it’s a philosophy and a practical methodology that helps teams create intuitive, useful, and impactful products.

At Engage, we believe that great software isn’t just built, it’s refined. One of the key practices in our workflow is the retrospective, a dedicated time for teams to reflect on what worked, what didn’t, and how to improve. But what exactly is a retrospective, and why does it matter to our teams and clients?

Creating successful tech products is about ensuring great ideas align with real user needs. By grounding decisions in data and user insights, businesses can build products that people actually want to use– leading to higher adoption, stronger customer loyalty, and better business outcomes. Research-driven design ensures product market fit, enhances user experience, and encourages adoption. It also saves time and budget in the long term and builds brand loyalty. Understanding your goals and the problem you are trying to solve will help you choose the right research methods at each stage of development.