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10 Quick Tips for Managing Association Data (by Guest, Wes Trochlil)

By Rich Campbell
Wes Trochlil, president of association consulting firm, Effective Data Management, shares that data is an essential asset for any association. It’s what drives member engagement, increases member retention, creates additional revenue, and enhances marketing efforts. He notes that most associations are doing a better job than they think they are at managing data; however, there is always room for improvement. Read Article