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Engage Launches Intuitive, User-friendly Website for the Water Quality Association

Engage, experts in the design and development of web and mobile solutions for enterprises, announces the launch of a more intuitive, user-friendly website for the Water Quality Association (WQA). With a streamlined design, enhanced search functionality, and seamless integrations, the new site will help improve both member and consumer browsing experiences while supporting the not-for-profit association’s growth goals.

Previously, WQA’s website lacked the robust search functionality and navigation hierarchy necessary to help members and consumers quickly find information. WQA turned to Engage for both a front-end and back-end site redevelopment, which included integration with three third-party applications – an association management system (AMS) with a member database, a certified product database, and a certified professionals database. Engage implemented a customized solution to provide an intuitive search function across each of these databases. Engage also made the new WQA website responsive, ensuring that content is now accessible and readable across the device landscape – whether smartphone, desktop or tablet.

“Along with growing our membership, our goal is to become the number one worldwide resource for information about water quality,” said Larry Deutsch, director of communications, Water Quality Association. “Our new website will help us further this goal, with greater search and navigation functions, while giving us the tools to increase and retain our membership. Engage’s knowledge of the association market, ability to perform complex integrations in a short amount of time, and customer service made for a successful implementation.”

Built on the DNN content management system (CMS), Evoq™ Content, the new WQA website offers flexibility for its communications department to easily curate and maintain content without programming knowledge or additional IT resources. Plus, DNN allows the organization to establish user roles and workflows to maintain standards for uploading content.

Rich Campbell, president, Engage, said, “For associations and nonprofits, a website is one of the most important tools for communicating with members and providing an overall positive user experience. A niche area for us, association web design involves much more than an attractive layout and design. Integrations, especially with an association management system, are key for helping organizations like the Water Quality Association to fully utilize their website, enhance memberships, and position themselves for the future.”

To view the new WQA website, visit http://www.wqa.org/.

To learn more about Engage’s web and mobile solutions for associations and nonprofits, visit http://www.engagesoftware.com/About/Associations_and_Nonprofits.aspx.

About WQA

The Water Quality Association (WQA) is a not-for-profit association for the residential commercial, and industrial water treatment industry. WQA represents more than 2,700 member companies around the globe. Our membership is comprised of equipment manufacturers, suppliers, dealers and distributors of water quality improvement products and services. WQA proudly serves as an educator of water treatment professionals, certifier of water treatment products, public information resource and voice of the water quality improvement industry.

About Engage

Engage is a full-service design and development firm whose experts create custom, high-quality web and mobile solutions for enterprises. Founded in 1999, Engage leverages the flexibility and scalability of the DNN-powered Evoq™ Content and Social management solutions to help businesses turn their ideas into elegantly crafted, professional websites. The DNN Platform is a well-established content management system (CMS) native to Microsoft .NET. Whether working directly with medium and large organizations, including franchises, nonprofits and associations, or collaborating with an agency, Engage positions its clients for success. Headquartered in St. Louis, Engage is both a DNN Certified Partner and a Microsoft Partner. To learn more, visit www.engagesoftware.com.
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